Diarrhea and the Social Marketing
نویسنده
چکیده
An anthropological study of knowledge, attitudes and practices relating to child diairhelPand" 'oj specifically to ORS was carried out in Bangladesh. The purpose of the study was to help/flesignja culturally-sensitive social marketing program. Information was gathered on indigenous classifijtgtion of^ p diarrheas, patterns of therapy recourse and diarrhea management, and understanding of petyydiStioirj; 2symptoms as well as use and attitudes regarding ORS. Among the findings were that 58% ofihcgSsefioldr ^ sampled had tried ORS at least once; ORS was perceived as a medicine with several positivfe attributes^ literacy was positively related to ORS use; and there were no significant cultural barriers to ORS #5brlribrt3o It ^Z ^TM *J) r^\ ;' <(. 1— *•" Key words—diarrhea, oral rehydration, Bangladesh, social marketing jj m m § O
منابع مشابه
Diarrhea and the social marketing of oral rehydration salts in Bangladesh.
An anthropological study of knowledge, attitudes and practices relating to child diarrhea and specifically to ORS was carried out in Bangladesh. The purpose of the study was to help design a culturally-sensitive social marketing program. Information was gathered on indigenous classification of diarrheas, patterns of therapy recourse and diarrhea management, and understanding of dehydration symp...
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